Welcome to the first Fan Study from Spotify for Artists. We’ve analyzed millions of data points to uncover 15 new insights, each designed to help your team develop the fanbase you need to reach your goals.
We’re finding that music is traveling farther and wider than ever before, and with it are a whole host of new opportunities for you to reach new fans.
New fans are great, but big fans are better. See how valuable deepening your relationship with existing fans can be.
Release isn’t a single moment, it’s a cadence. Here are some tips to help you get the most out of every release.
In a year where touring was virtually non–existent, merch became more important than ever. We’re learning some interesting best practices that will help you get the most out of your merch store.